Pelin Smines

December 2023

As the founder of ScaleUp Lab, I specialize in helping startups grow, become investment-ready, and scale their operations. With over 20 years of experience in media production & marketing communications, retail banking product & segment management and CEO roles in startups, I’ve developed a strong track record of guiding companies through critical growth challenges.

My work involves close collaboration with founders, C-level executives, and boards to deliver tailored strategies for investment readiness, user experience optimization, and scalable digital solutions. Having served on boards, I also bring valuable governance and strategic insights to the companies I work with.

Originally from Istanbul and now based in Oslo, I combine a global outlook with local expertise to drive success for businesses in competitive markets.

 

 

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Contact Pelin Smines
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