”It is easy to get carried away in either selling the company or getting money into the company and then you are in the hands of the investors. So the Investment Readiness Process really prepares the entrepreneur for this process and make them able to control and be part of the process. Not only just coming along. Some time after the IRP I decided to sell my company and did so successfully.”
Joliv AB is a Swedish e-health company that is now part of Alfa eCare AB.