“The Investment Readiness Process helped us in several ways in the start-up phase of our company building. The quantitative aspect helped us to understand our situation financially and how the different financing options and possible outcomes affect us as owners over a longer horizon. The more qualitative parts, together with Björn’s in-depth knowledge, also helped us as a management team to better understand our respective circumstances and contributed to a more transparent dynamic among founders. I recommend anyone who has the opportunity to do the Investment Readiness Process.”
